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Why Businesses Can’t Afford Not To Be Kind

Be kind

In the face of a global pandemic, kindness has been revealed to be the greatest currency of all.

Nurses and carers continue to be revered for putting their lives on the line for others.

Companies like Starbucks, Krispy Kreme and Crocs have gone viral for offering free products and services to frontline workers.

Innovative movements like Scrub Hub South East London have garnered praise for creating personal protective equipment for our medical professionals from their kitchen tables.

On the other side of the coin, business owners like Richard Branson, Stella McCartney and Victoria Beckham have drawn scorn for their seeming disregard for employee and taxpayer wellbeing when kindness should seem like a drop in the ocean of their privilege.

In short, against the backdrop of one of the biggest crises the world has ever seen, kindness has been feted as the jewel in the crown of humanity, lending credence to the notion that: “Your dreams will have greater meaning when they’re tied to the betterment of others.”

And with the pandemic putting mental health on everyone’s agenda, there has never been a more powerful time to reflect on the power of kindness to organisational success.

Read the full article for GD Consulting here

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