“Clients do not come first, employees come first. If you take care of your employees, they will take care of the clients” – Richard Branson.
Think praising employees (or even praising your partner or children) is the stuff of snowflakes or an indulged Gen Z insecurity?
Think again.
According to a Gallup survey:
💪 Creating a culture of recognition can save a 10,000 employee company up to $16.1 million in turnover costs annually
Yet:
⚡️ 81% of leaders say recognition is not a major strategic priority for their organization
⚡️ 73% of senior leaders say their organization does not offer managers or leaders of best practise training for employee recognition
⚡️ Nearly 2 in 3 leaders say their organization does not have budget allocated to recognition
In other words, words of recognition – ‘thank yous’ / ‘you did a great job’ / ‘you really add value here’ – aren’t just nice-to-haves, they’re corporate need-to-haves, driving happiness, productivity and the bottom line – exponentially.
I hear smart, successful career coaching clients, often on 6-figure salaries, wanting to shift organisations again and again because of a lack of praise and the hit this takes on their self-esteem and sense of motivation and belonging at work.
This isn’t surprising when you consider that recognition is a core human need rooted in the desire to feel significant, valued, and seen.
Neuroscience endorses this – recognition acts as a primary motivator and psychological driver, fulfilling esteem needs by providing validation, boosting dopamine levels, and reinforcing positive behaviours.
Without it, individuals often experience reduced motivation, increased frustration, and potential burnout.
Maslow’s Hierarchy of Needs also rams home the reality that recognition, fitting within the “esteem” band of the hierarchy (reputation, respect) and “belonging” (social connection), must be met before self-actualization, the pinnacle of happiness and success, can be achieved.
Imagine a corporate culture where everyone was operating in that peak purple zone? 😊😊😊 = 💰💰💰
Still sceptical?
🏆 Engagement and Retention: Employees who feel recognized are five times more likely to feel connected to their company culture and four times more likely to be engaged.
🏆 Performance Booster: Recognition acts as an intrinsic motivator. Research shows that 78% of employees work harder when their efforts are rewarded, and 92% are more likely to repeat a specific action after receiving recognition.
🏆 Reducing Burnout: Consistent recognition significantly reduces burnout and turnover rates. A study cited in the results indicates that high-quality recognition reduces the likelihood of turnover by 45%.
It’s not rocket science..
“When people are emotionally invested, they want to contribute” – Simon Sinek 🧍♂️➡️ 🎯
#workplace #wellbeing #success #profit #people #learninganddevelopment #talent #recruitment #managers #leaders #employeeexperience #mentalhealth #wellbeing #HR
