Executive Coaching: The Fortune 500’s Best Kept Secret

“For years, CEOs of some of the most successful and largest companies have relied on executive coaches. Henry McKinnell, CEO of Pfizer, Meg Whitman, CEO of eBay, and David Pottruck, CEO of Charles Schwab & Co., are just a few who rely on a “trusted adviser”

The Business Journal

Did you know that between 25 and 40 percent of Fortune 500 companies use executive coaches to help their leaders peak perform? I was surprised this figure was so high — not because I don’t understand why successful companies would invest in coaching for their CEO’s and C-Suite — but because it’s one of the best kept secrets around.

These clandestine connoisseurs described an average return of more than $100,000, about six times what executive coaching costs them. That’s the equivalent of six round the world business class flights.

But that doesn’t explain why savvy business leaders invest in something that sounds suspiciously like mumbo-jumbo.

Maybe because “executives and HR managers know coaching is the most potent tool for inducing lasting personal change”.

So what makes coaching so special?

The answer is simple.

It’s because of what it’s not.

Instead of being another top down programme forced on over-stretched employees, coaching empowers people to develop their own solutions to issues and goals, with a dash of mentoring thrown in. This increases the chances of action tenfold.

In other words, it’s the missing link to high performance leadership success.

So what are the benefits?

“Workers at all levels of the corporate ladder are enlisting coaches for guidance on how to improve their performance, boost their profits, and make better decisions about everything from personnel to strategy”.

Whether strengthening business development, presentation and leadership skills or facilitating target attainment and peak performance, coaching increases confidence, self-awareness and resourcefulness, bolstering company growth, profitability and market share.

But if, like some initially sceptical clients, you still think coaching sounds a little like hot air, you might change your tune when you learn:

The business demand for coaching is nearly doubling each year. Out of the $80 billion being currently spent on corporate education, FLI Research estimates that $2 billion is spent on executive coaching at senior executive levels in Fortune 500 companies.

Not only that:

IBISWorld research reports that the size of the US and UK corporate wellness industry is now more than $8bn — and growing.

If you’re still not convinced, that’s ok. I had to see it to believe it myself.

But when I did — let me tell you — the idea of being a hot shot lawyer became far less appealing than helping professionals transform their lives and businesses.

Want to find out more? Book a discovery call with me here.

About Me: Coaching + Workshop Specialisms

A lawyer turned Success Coach and Corporate Wellbeing Trainer at Melanie Pritchard Success Coaching, Melanie helps clients peak perform in their personal and professional lives.

Melanie has a particular interest in the high-stress culture of our increasingly ‘always on’ lives and the growing need for successful wellbeing strategies. Having worked in a variety of cultures and organisations and with a range of clients across the world, she’s skilled at stepping into different people’s maps of the world, helping to uncover what makes you tick and how to activate lasting change.

Coaching Specialisms:

  • Fast-Track Coaching: Empowering young professionals and middle managers to conquer obstacles, achieve professional goals and move towards promotion.
  • Performance Coaching: Helping professionals at all levels optimise performance in the workplace by supercharging confidence, resilience, communication, leadership and personal branding.
  • Career  & Exit Coaching: Supporting professionals who are unsure of their role fit to explore options, develop a clear vision and strategise for change whether optimising the current role, moving within the industry or a total career shift. Includes CV, application, interview and LinkedIn coaching.
  • Life Coaching: What happens at home impacts on work and vice versa which is why supporting employees in the round  breeds results. Whether optimising personal relationships, bolstering wellbeing or improving confidence or resilience, happy employees are productive employees.

Coaching Approach:

Melanie’s approach is integrative, which means that she tailors her training and experience to your personal and professional development needs, whether coaching, NLP or mental health related. Melanie believes that once you understand what drives you and what’s keeping you stuck, you can create an action plan which really works and change your life from the inside out.

Corporate Workshops:

A Mental Health First Aid Trainer (Mental Health First Aid England) and a certified Telephone Counsellor with Bristol Mindline, Melanie’s interest in wellbeing extends from individual stakeholders to team coaching and wider organisational effectiveness. She delivers corporate workshops including:

  • Certified Mental Health First Aid Courses: 1/2 Day Awareness Course, 1 Day Skills + Awareness Course + 2 Day Mental Health First Aid Course
  • Manage the Conversation: A half day workshop designed to help managers spot the difference between stress and poor mental health and how to start and manage conversations with a complex workforce in a supportive way. It also equips managers with a toolkit to optimise their own leadership style and bolster their own and employee wellbeing and performance.
  • Mindfulness + Resilience Masterclasses (2 Hours)
  • Bespoke Careers Bootcamps: For universities and schools.

Clients:

Melanie has successfully worked with clients including Osborne Clarke, Simons Muirhead & Burton, BP Collins, The Bar Standards Board, Chadwick Nott, Network Rail, EDF, Nato, Shell, Ford, Microsoft, The Natural History Museum, Hearst UK, Balfour Beatty, The Princes Trust, Bluefin Group, The London School of Economics and Political Science, BPP Law School, The University of Law, The University of Bristol, Imperial College London and HM Prison Service.

Kind Words: 

“The last time I felt this inspired after a coaching session was when I was lucky enough to join a group coaching session at Google with the in-house coach, usually only reserved for very senior employees. Mel’s energy is infectious. I cannot emphasise enough how finding her has made all the difference”

Star | In House Counsel

“I was referred to Melanie at a point when my I felt trapped in a frustrating role and working environment. She proved to be a lifeline and a joy to work with. I could not recommend her enough”

Vanessa | In-House Lawyer

“I was constantly stressed and feeling overwhelmed in both my professional and personal life, unable to clear my mind and change my practices. Upon one session with Melanie, I was able to recognise my strengths and identify patterns within my own behaviour that both help and hinder me. Obstacles have now been removed and my thought process has completely changed. Within weeks, I was performing better at work and am no longer ‘taking it home’ with me. Seek opportunity. Melanie has genuinely shifted the way I think and feel about myself and the life I am living. The things I want are clearer and within reach now thanks to her guidance”

Chloe Chambers | Careers Consultant | Imperial College London 

“I signed up with Mel after reviewing a few firms within the London area. I found her program to be the most comprehensive and proceeded accordingly. Her personal experience working in a corporate and then undergoing a career switch was very relevant to my own journey. Her positive energy and professional / structured demeanour really helped me clarify who I was, what makes me ‘tick’, and gave me an approach for my job search. I would highly recommend Mel. Her insight and capability were second to none”

Sandrine Palmer | Business Development Associate | Amazon 

“Phenomenal. Best training attended”

Gavin Jones | Head of Immigration | Osborne Clarke

“Informative, educational and inspiring! Superb tutor!”

Matt Calladine | Land + Development Director | Barratt Developments PLC

“Excellent, dynamic presenter, clear, pacy presentation slides and good amount of interaction”

Maryann Devally | Station Support Manager | Network Rail

“Mel was very personable and spoke with real passion and experience”

Mark Walker | Head of Assets | Network Rail

 

Qualifications & Certifications:

  • Qualified family lawyer (Mishcon de Reya and Burgess Mee)
  • Certified coach with the Coaching Academy, the world’s largest training organisation for coaches
  • Neuro Linguistic Programming Practitioner with The American Board of Neuro Linguistic Programming
  • Telephone Counselling Skills Certificate for work on Bristol MindLine, a confidential freephone helpline providing a safe place to talk for people in distress
  • Certified Mental Health First Aider with MHFA England and MHFA Trainer. This helps clients identify, understand and help a person who may be developing a mental health issue, reducing stigma and financial cost in the workplace
  • Member of The European Mentoring and Coaching Council, The International Coaching Federation, The Career Development Institute and The Association of Graduate Careers Advisory Services
  • First Class Degree in English Literature and French, a Distinction in International Business and a fluent French speaker

Press & Publications:

Melanie writes a variety of articles on mental health and wellbeing for the FT, The Huffington Post, Grazia, The Lawyer, Legal Week, HR Zone, The Law Society Gazette and Elephant Journal and produces The School of Success podcast on a range of topics from relationships and careers to confidence, resilience, communication and wellbeing in the workplace.. She has recently co-authored a soon to be released book, Shift: A New Era Begins.

 

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Melanie