‘Faith is an oasis in the heart that will never be reached by the caravan of thinking’
How often do you find yourself overthinking when you’re stressed?
Totally stuck in your head or going round in circles with no end?
It makes sense to think we can think our way around things but sometimes, getting out of our heads and into our bodies is the best thing we can do. Y’see, without learnt tools to master our minds, our brains are designed to keep us stuck focusing on the negative and continuing to do what we’ve always done. Not very evolved, hey?!
Case in point – a career coaching client who was so stressed she was really quite depressed and unable to move forward had a 360 about-turn when she took her focus off thinking about careers and instead reconnected with doing the things that brought her fun and joy in life.
All the things that took her out of her head whether cooking, drawing, running or seeing her friends.
And boom! Then the clarity came – from being more and thinking less. Like a counter-intuitive detour around stress. The renewed energy and clarity came from moving her body rather than just sitting in the stasis of thought. Ironic, isn’t it, that when we stop thinking so much, sometimes we unlock feelings that guide the way.
As the legendary Dr Wayne Dyer says: ‘Think less, feel more’.
What do you do that brings you joy and gets you out of your head? When did you last have this experience? And what were the results?
For me it might be things like travelling, local adventures, meeting new people, working in new cafés, or doing a new activity like paragliding in the wilds of Italy above. Connecting with free spirits in sublime nature is always a sure fire way for me to change my state and get clarity on confusion. Note – most of these things involve movement – as Tony Robbins says: ‘Motion equals emotion’.
What one change can you make today to get out of your head and into your body?
Coaching offers the secrets to happiness most of my career and life coaching clients dream of: freedom, work life balance, creativity and the ability to be an entrepreneur and run your own business on your own terms. What’s not to love?!
Having coached and mentored many career coaching and life coaching clients keen to switch careers into coaching, here are some top tips most coaches to be are unaware of:
1.Choose the Right Coaching Course
Any course you spend money on should be seen as an investment rather than an expense. A high value course should be measured for the return on investment it provides versus the cost. The coaching course I did worked well for me because it offered the flexibility of online study and was well reputed because it markets itself extremely well with free weekend taster courses – but great marketing doesn’t equal great quality. I’ve since met many coaches and can clearly see some stand-out courses which cost a lot more money but which yield notably excellent returns in terms of skills, business tips and certification. So take the time to connect with well-established coaches with wide networks and ask them which coaching schools they’d recommend based on the coaches they’ve met. The right investment will pay dividends in terms of building your confidence, skills and future business.
2.Marketing is King
As I always say, a great coach without marketing is like a chateau without road signs. It doesn’t matter how gifted you are if people can’t find you. My personal path involved undertaking my coaching training and developing my coaching skills through a lot of free sessions, gathering client testimonials so I could build my future brand (website and blog) and writing articles on areas of interest around happiness, success and personal development. The truth is, this was an easy win as writing sets my heart a-flutter and sharing learnings from books I was reading and my own new experiences living in wonderful new places on paths less travelled, was an easy way to energise myself, consolidate key pearls of wisdom and build my profile as a personal development specialist. Much later, I turned my attention to marketing, such as writing articles for publications such as the Huffington Post, investing in PR, exploring search engine optimisation and creating a podcast to get more traffic to my website. Marketing is like a game — you’ve got to play the game if you want to create enough chemistry calls to make a living. For while coaching may meet those much sought after values such as freedom and work life balance, this isn’t much fun if you’re not earning enough money to make a living. With great testimonials and enough client enquiries, you can increase your prices and be sure to make what you need and more every month with the kind of freedom, stability and growth that, well, sets you free!
3.Work for Coaching Companies as a Freelance Coach
Once you’ve got enough coaching hours and great testimonials under your belt, it shouldn’t be too hard to secure freelance coaching as an associate coach. This is a really high results producing activity as it ensures you get clients funnelled to you without any marketing costs your end. The other major benefit is the business acumen you acquire from seeing how other coaching businesses operate. If you’d told me when I started coaching that I could easily sell 9 session career coaching packages to clients, I never would’ve believed you. I would’ve also found it hard to believe that I could even make £300 a month from coaching! Working for more established coaching companies has proven otherwise, teaching me powerful tools around effective marketing, how to conduct powerful chemistry calls to convert potential clients whilst boosting my confidence though coaching hundreds of clients across different industries and at different levels from undergraduates to trainees, associates, managers and CEOs.
4.Play to your Passions
Although people often speak about the importance of having a niche, I advise new coaches to start broad unless you’re sure what direction you want to take. If you know you’re nuts about nutrition and want to go hammer and tongs to train as a nutrition or health coach, go for it, as passion sells. But if you’re unsure, don’t corner yourself too soon. Instead, enjoy experimenting by working with a range of clients and getting curious about what you most enjoy. I worked with a real mix of people and noticed that career coaching clients naturally gravitated towards me because of my own career coaching journey from lawyer to life and career coach. I also realised that having worked across a range of fields from property and law to PR, journalism, copywriting, higher education and start-ups gave me unique insight into a range of careers that could benefit clients across a real breadth of diverse career sectors. I also realised that my journalism experience and First Class degree in English were superpowers other coaches may not have, helping clients with key pain points whether nailing CV’s, applications, cover letters and interviews to secure the jobs of their dreams. What are your unique strengths, experiences, passions and selling points? And how might these support the area of coaching that you could work in?
5.Carve out a Unique Selling Point
While coaching sounds like the killer career in terms of work life balance, freedom and making a difference, this also means it attracts a lot of people who want a piece of the cake. To ensure you stand out from the crowd, think about what your unique selling points are and how they can bolster your brand identity and origin tale. For instance, as a lawyer turned life coach, I have a unique selling point as a coach who has successfully traversed career change — particularly from the high stress, ‘always-on’ corporate world, to a more freedom filled, values-driven, coaching lifestyle. This story resonates well with professionals like lawyers and management consultants who can be a little snobby about who they work with. My creative strengths as a writer have meant that I leant into creating my own blog and writing on subjects that inspired my own personal development from how to take the stress out of online dating, to top tips for moving abroad (think London to Madrid and the French Alps), to how to master your mind and transform your life and career. My strengths as a writer separate me from other coaches and have helped me gain PR opportunities with publications like Grazia, The Financial Times, Huffington Post, Refinery29, Elephant Journal and Refinery29; this has paid dividends in boosting my gravitas as a commercial creative hybrid who specialises in helping a range of professionals who are confused about their careers find work they love!
What comes to mind when you ask yourself the above questions? Feel free to drop me your thoughts or queries here.
Ever wondered why you’re unable to make change despite feeling frustration, boredom, anxiety or depression about your current life?
To make any big change in your life, you need to do more than recognise discomfort – you need to create the time, space and resources to get real clarity. From there, change becomes easy.
Ever wondered why people telling you what you should do rarely works? Because sometimes it comes more from a place of projection, protectiveness and bias than objectivity and real listening – truly sitting in the moment with you and really hearing what lies beneath is usually quite different, leaving you feeling heard, understood and pumped to uplevel your life.
This is exactly what I thought coaching wasn’t when I first started out. Honestly, I was hoping it was a quick fix involving talking to a wise owl who could help me cut corners and expedite change fast.
I couldn’t have been more wrong.
When I heard it was being guided by the coach asking a series of questions to help me work out who I was and what I wanted, I thought it sounded like hot air.
Then we started practising coaching – and I ate my words fast..
I quickly realised helping someone connect to who they truly are and what they truly want versus telling them what they should do, is where the magic happens.
I see this kind of magic happen daily with clients – whether midwives moving into project management, financiers moving into consulting, lawyers moving into coaching or graduates moving into advertising and beyond.
It’s not rocket science, but boy does it work.
As a wise friend on Mindline once said, really active listening is like developing a sixth sense.
So I say again – attention energises, intention transforms. Finding space to be truly heard and to deconstruct what’s really going on for you is an essential component to creating the intention required for change.
So if you’re feeling misaligned with your life or career, what’s stopping you?
And if you’re still feeling stuck, remember, nothing changes if nothing changes 💫